RJ Michaels, Inc.

RJ Michaels, Inc. (Michigan)

RJ Michaels, Inc. (Michigan)

Agency Name: RJ Michaels, Inc.

Agency URL: www.rjmichaels.com

Agency Positioning statement: Mutate(+)

Agency Principals:
Bob Michaels, President/Founder, RjM
Donovan Cronkhite, Vice President/Director of Interactive, RjM

Bob Michaels, President/Founder, RjMIn 1980, Bob Michaels founded RjM in Jackson, Michigan to provide advertising, branding and public relations expertise to organizations around the area. His agency soon landed regional and national accounts, helping it rise to prominence. As an entrepreneur and innovative thinker, Bob moved forward and co-founded a web development and hosting company in 2001, known as Blue Sea Online, to meet the demand of a booming digital age and better serve the agency’s clients. He also founded Jackson Publishing Company in 1992 – a publisher that is dedicated to providing positive news about the Jackson community, as well as other directories and resource guides, throughout Michigan and Indiana.

Bob and the agency have received more than 350 Manny awards from the Marketing Communications Agency Network (MCAN) since 1984 including multiple Best of Show awards in both Consumer and Business-to-Business Advertising.

After more than 30 years in the advertising game, Bob is still a sharp and creative thinker, helping lead RjM’s push into digital media and break into new markets. When he’s not at the helm of his three companies, he is out on his boat, trying to land the next big catch, or at the Breslin Center cheering on his favorite basketball team, Michigan State University.

Donovan Cronkhite, Vice President/Director of Interactive, RjMDonovan Cronkhite is a homegrown Jackson County native. Donovan has been meticulously writing, inspecting and editing thousands of lines of code since 1999 and graduated from Michigan Technological University in 2001, where he earned a B.A. in Scientific and Technical Communication. Shortly after graduating, he returned home to be hired at RjM as the full-time webmaster and designer. His presence at the agency was felt immediately and he became a partner in Blue Sea Online, a web hosting company, with Bob Michaels, the agency’s president and founder.

Donovan’s tenacity for perfection and incredible work ethic helped RjM become the area leader in digital advertising and web-related services. It also eventually earned him the promotion to VP and Director of Interactive. Because he has such strong ties to the area, Donovan is active in supporting Junior Achievement and other local organizations dedicated to bettering the business community around Jackson.

When Google News alerts, RSS feeds and Twitter apps aren’t fronting a constant assault on his computer with news of “what’s next” in the digital world, Donovan can be found spending time reading up on cars with a finely crafted microbrew in hand.